No matter which political party you claim allegiance, watching the Republican presidential campaign has been intriguing. Truly high drama TV, I’ve found the debates way more entertaining than any of the fake reality shows broadcast regularly by the networks. Watching the candidates attack each other verbally without coming to blows is indeed a lesson in restraint (maybe the subject of a future blog topic).
By far, the most interesting occurrence to me has been the meteoric rise of Herman Cain with his “9-9-9 Plan.” Whether you think the plan is “bold” as Cain suggests or you think it lacks credibility, it’s hard to deny that this is the marketing process at it’s best. Originally, an advisor suggested the tax plan be called “the Optimal Tax,” but Cain nixed that moniker, settling for the now well-known 9-9-9. Successful marketing requires more than just a catchy name, but Cain’s background as a businessman has surely taught him a thing or two on how to sell an idea and elevate his status as a top tier contender.
For a moment, take a look at the products or services your business offers. Do they spark the same enthusiasm with your customers as the 9-9-9 Plan does among the Republican base? Love it or hate it, we’ve all heard about it by now – isn’t marketing supposed to bring about awareness? I contend that having a product that works is priority one, but selling it like Herman Cain, that’s how you bring in the big bucks.
